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Mon. Mar 4th, 2024

President Joe Biden has returned to Toliver’s Mane Event barbershop in Columbia, South Carolina, a symbolic location tied to his 2020 Democratic primary triumph. However, recent polls indicate a waning endorsement from Black voters who were instrumental in his White House victory.

Co-owner Christopher Toliver expresses satisfaction with Biden’s performance, a sentiment shared by patrons at this iconic barbershop, frequented by influential figures such as Congressman Jim Clyburn. Clyburn’s pivotal endorsement in 2020 played a decisive role in Biden’s success, prompting him to prioritize South Carolina’s primary calendar for 2024.

Despite Biden’s efforts to rekindle the 2020 magic, dissatisfaction among Black voters, particularly the youth, surfaces due to perceived shortcomings in addressing economic and voter rights concerns. A New York Times/Siena poll highlights a significant drop in Black voter support, with only 71 percent backing Biden compared to 91 percent in 2020.

Pastor Charles Jackson, getting a haircut from Herbert Toliver, suggests the Biden campaign may be struggling to communicate its achievements effectively within the African American community. Meanwhile, concerns over Biden’s support for Israel’s offensive in Gaza and the fear of voter apathy among Black voters emphasize the challenges the campaign faces.

Recognizing the pivotal role of turnout in the upcoming election, Biden’s campaign intensifies efforts in South Carolina, an unexpected battleground in a historically Republican state. Vice President Kamala Harris rallies support at South Carolina State University, emphasizing the stakes in countering the divisive legacy left by Donald Trump.

Cliff Albright, co-founder of the Black Voters Matter group, cautions against taking Black voters for granted, stating that complacency could lead to surprises. The historical significance of South Carolina, underscored by events at the International African American Museum, amplifies the complexities and challenges of securing Black voter support in the evolving American political landscape.

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